SEO is many things, it’s an art and it is a science.

S.E.O. is artistic and it’s technical. It’s logical, parasitic and opportunistic.

The aim of Search engine optimisation is to maximise targeted types of valuable traffic to a web site from search engines by improving the visibility of said web site in Google organic or unpaid search engine results pages.

HOf course, historically, this has meant aiming for no1, or high ten positions in Google however Search Engine Optimization has evolved and currently a SEO wants to be more of a marketer than just a tech nerd.

A seo needs to be concerned, not just with high positions in Google for appropriate key phrases, however with analysing competition, traffic and analytics, and converting traffic to leads and sales. I wish to draw a line between SEO and Linkbuilding. One (SEO) is on-page (on-site), the other, off-site (Linkbuilding).

A quick induction to Search Engine Optimization by the experts at Hobo….. 1. Always Contemplate Google’s Guidelines 2. Google Guidelines change every now and then – keep up to date with them! 3. It is important to keep your onsite and onpage seo clean and straightforward – don’t strive and fool Google an excessive amount of! 4. Hiding text and keyword stuffing on your internet pages is against Google TOS! 5. Do not look to ‘fool’ Google – why not give Google what it needs? Don’t assume your smarter than the folks at Google HQ . 7. Keep in mind every algorithm was an plan initial 8. Why not attempt and think sort of a Google engineer when you are creating your web site? 9. Google Webmaster Guidelines will be interpreted differently however ignore search engine SEO tips at your own peril 10. You do not want to pay cash to anyone to be listed in Google – it’s free to be listed.

Hobo is a Glasgow SEO consultancy. A builder of Joomla and Wordpress content websites and with a specialist team targeted on Google search engine optimisation, Hobo additionally has one in every of the foremost popular SEO advice blogs in the UK, with over 50,000 guests a month and over 71/2 thousand subscribers reading the near daily recommendation on how to promote your web site online. Email Subscribers to the Hobo blog also get a bonus – two free ebooks – Google Search Engine Optimisation for beginners and a Linkbuilding guide for beginners. Check out Hobo SEO for more…

This entry was posted on Sunday, January 24th, 2010 at 6:56 pm and is filed under Marketing Hub, SEO Management, Traffic Gang. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.